New York Post
9 months agoMarketing
Cigarette maker BAT warns US brands have no long-term future, plans $31.5B writedown
British American Tobacco is taking a hit of $31.5 billion as it writes down the value of some US cigarette brands.
The writedown marks the first time a major global tobacco firm has written off the value of its traditional cigarettes business in a major market like the US. [ more ]